In launching this cherished project, Cecilie Bahnsen has come together with regular collaborator of the brand, Japanese photographer Takashi Homma, to create a captivating visual showcase of the collaboration.
Cecilie Bahnsen x ASICS
Introducing The GT-2160™ reimagined through Cecilie Bahnsen’s lens, finding harmony between intricate couture detailing and ASICS’ technical and functional universe. Pushing the boundaries of Cecilie Bahnsen’s modern vision of femininity, interpreted through the lens of movement, motion, and mindfulness.
The re-imagined GT-2160 finds its place in the brands’ growing universe, offering a new emblem of everyday ease. Challenging traditional silhouettes with an innovative take on the Mary Jane shoe.
“Building upon an ongoing partnership with ASICS, this new collaboration continues to push the boundaries of Cecilie Bahnsen’s modern vision of femininity, interpreted through the lens of movement, motion, and mindfulness. Finding harmony between intricate couture detailing and hyper-feminine embellishments with ASICS’ technical and functional universe is an exciting design challenge that we welcome with each collaboration.” - Cecilie Bahnsen
The campaign captures the essence of the collection with images of awoman gracefully moving through Tokyo at twilight, donning the ASICS trainers and the Fall Winter 2023 Collection. Inspired by a noir-ish, sci-fi feeling, the campaign exudes a sense of freedom as she navigates through the city, creating a mesmerising visual narrative.