Cecilie Bahnsen x ASICS NYC Fashion Week Pop-Up
New York City Fashion Week, one of the most prestigious events in the world, shaping culture, trends and the evolution of fashion, is around the corner. While the anticipation sets for the world of designers, models, fashion editors, influencers and industry professionals. Danish fashion designer Cecilie Bahnsen, is preparing an exclusive pop-up pre-releasing her latest collaboration with ASICS Sportstyle during the event.
This marks Cecilie Bahnsen x ASICS’ third collaboration, originally debuted on Cecilie Bahnsen’s Fall Winter 2024 runway. This trainer offers her signature feminine interpretation of ASICS’ Gel-Terrain sneakers, presented in three colourways.
About Cecilie Bahnsen
One of Denmark's most celebrated designers, Cecilie Bahnsen has redefined the Scandinavian style with her everyday couture. Bahnsen mixes her emotions with romance and the ethereal beauty to her designs and continues to craft her silhouettes to life in many new ways, using unique fabrics lighter than air, made for movement to drift across skin. All of Bahnsen's clothes are handcrafted with mastery of the old ways, bringing intricate details of couture into everyday life.
About ASICS
The globally recognized Japanese sportswear brand, known for its high-performance athletic footwear, apparel and accessories. The brand was founded back in 1949 by Kihachiro Onitsuk, started off with a basketball shoe, designed for health and wellness. Now today has taken the world by storm with their iconic running shoes, considered to be some of the best athletic footwear in the industry.
What can we expect from the NYC Fashion Week Pop-Up store?
The launch of the Cecilie Bahnsen X ASICS, has been highly anticipated by fashion enthusiasts and consumers. There’s an option to book a private immersive shopping experience, where there will be personalized service, allowing the collectors to explore, feel and see the collaboration in person.
The event will most likely gain attention from fashion journalists, and perhaps over the media as well from influencers, covering the launch and offers from the Pop-Up Store, to those missing out on the event, given a chance to see it across the platforms like on Instagram, TikTok and more.
The Pop-Up store will feature "The Bite" Apple, from her FW24 runway show, representing the theme of desire, strength, beauty and the ordinary, and will take stage at the center. It will display the collaboration with ASICS most importantly, alongside with the Fall/Winter 2024 collection.
The Pop-up store will be located at 41 Division St., NYC from September 7th to 9th from 11AM - 6PM. You will be able to meet the team and Cecilie Bahnsen herself.
